An Internet entrepreneur had an idea for a business-to-consumer shopping site that presented
consumers with a unique shopping advantage. It would allow the consumer to go to one place and
select the shopping criteria with the most benefits for them. At the same time, this site would
present new venues for product marketing. Because of the methods used to serve and market to
the shopper, existing shopping and auction software packages did not have the functionality
necessary to implement the site. A completely new shopping service needed to be created. To
entice venture capitalists, this system would have to demonstrate significant and distinctive
We were contracted to design and engineer this system, which is based on the latest Java
technology. Digital Arts personnel worked with the entrepreneur to define the requirements.
A new processing "engine" was designed and built to implement the unique shopping services
our client required.
The entrepreneur has been given the technological tools necessary to prove and demonstrate
his new shopping concept. The technology is currently being demonstrated to secure the
necessary funding to commercialize the service.