In addition, users with minimal skill levels had to be able to easily and quickly construct electronic books (e-books) describing the properties. Interfaces to industry products such as ARGUS were built to ease the cost and complexity of e-book construction by extracting information from existing real estate management databases.
Action: Digital Arts partnered with the entrepreneurs to develop a website allowing users to create an online "marketplace" for office buildings. We defined the listing/transaction process, the look and feel of the website, the backend database, and implemented the site. A demonstration version of this site, without the backend database, may be viewed here.
Result: Although there was much interest in the site, the entrepreneurs were unlucky in that the Internet bubble was bursting and that the under-computerized commercial real estate firms were not willing to embrace this new technology.